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Scene-Adaptive Visual Intelligence

Driven by Vision AI, the SAMSUNG QA55S90F 55-Inch 4K OLED TV adapts picture and sound in real-time by analysing content type and ambient conditions. This results in optimised visuals and audio tailored to every viewing environment.

Precision Highlights

By leveraging OLED HDR+ technology, this 55-inch TV produces deep blacks and enhanced brightness for striking contrast. As a result, every frame appears rich, detailed, and true to life, even in challenging lighting.

Next-Level Processing

Powered by the NQ4 AI Gen3 processor, this smart TV uses advanced scene recognition and deep learning to enhance video and sound output. This delivers smooth, high-quality playback regardless of the content source.

Sharp Images

Through intelligent upscaling, 4K AI Upscaling Pro of this TV boosts lower-resolution content to near-4K quality. Therefore, textures appear more defined, and overall clarity is significantly improved for older videos.

Accurate Colour Reproduction

Meeting global accuracy standards, Pantone Validation of this 4K TV ensures that colour output from this OLED display is true to life. So, you experience natural hues with balanced tones and realistic depth across all content types.

Reflective Light Reduction

Featuring an anti-reflection coating, this OLED screen maintains image integrity by minimising glare from natural and artificial light. This ensures an uninterrupted viewing experience, even in well-lit rooms.